May Updates on Small Business Economy

While April showers have brought wonderful May flowers in our backyard, entrepreneurial economy is not blossoming going into the summer.

Here are some highlights from various indicators:

  • 71 percent of small business owners still believe the United States economy is in a recession according to results of the 2012 U.S. Bank Small Business Annual Survey
  • The SurePayroll Scorecard data shows that month-over-month, hiring and paycheck size show little change, both down 0.1%, while year-over-year, hiring is down 1.5% and paychecks are down 1.1%. Optimism among small business owners is also down from last month.
  • Intuit’s Small Business Revenue Index shows that revenues have been growing slowly, while their Small Business Employment Index shows that employment is growing slowly, by 0.2 percent in May.
  • Data from nominees to Ernst & Young’s Entrepreneur of the Year program, shows that over the last two years employment growth in this select group of high-growth companies was 31% job growth. While this sounds promising, these businesses are hard-wired for growth, so in many ways these figures are not as robust as I would hope to see.
  • William C. Dunkelberg at NFIB said this today about their latest small business survey, “May was a stagnant month for employment in the small-business sector, with the net change in employment per firm, seasonally adjusted coming in at ‘0’.”

All Signs Show Continued Weakness in Job Creation

It looks like a continuation of a weak economy is likely for at least the rest of 2012.  We know from previous surveys that weak demand is what is holding businesses back from hiring.  It appears that a turnaround is not in our immediate future.

There were some signs of hope in March’s employment numbers.  Intuit Small Business Employment Index showed modest growth in jobs.  And the latest survey from the NFIB also showed some improvement in March.  One exception to these surveys was SurePayroll’s Small Business Scorecard, which showed no job growth in March.

While there has been evidence of modest improvement in job creation over the past few months, the outlook is not good for any continuation of job growth in the economy.  It appears that any improvement may have been short-lived and not sustainable.

“March came in like a lion, with Main Street seeing significant job growth in March—but it appears to have gone out like a lamb, and with no cheer in the forward-looking labor market indicators. What could have been a trend in job growth is more likely a blip,” said NFIB Chief Economist Bill Dunkelberg. “And what looked like the start of a recovery in profits fizzled out. The mood of owners is subdued—they just can’t seem to shake off the uncertainties out there, and confidence that the management team in Washington can deal with the effectively is flagging. What we saw in March is painfully familiar – this was the same pattern of growth followed by months of decline from 2011. History appears to be repeating itself—and not in a good way.”

An additional concern in the NFIB survey is that those small business owners who do want to hire, are having difficulty in finding qualified workers.  Among the entrepreneurs we work with, the specific shortage is in technology workers.

So what do we hear from policy makers in Washington?  They continue to treat the current situation as if it is simply a shortage of capital.  The latest attempt to pump money into the system comes from the “Jobs Act.”  This legislation is an attempt to open up capital markets to support entrepreneurial ventures to a broader group of investors.  (NOTE:  The devil is in the details regarding any impact on this new law as the SEC has yet to write the rules.  Stay tuned, as the actually implementation of this bill will likely be very different than advertised by the politicians who passed it).

But even if the Jobs Act was implement as promised, it does not solve the real problem in our economy.  As Ami Kassar rightly points out, this bill plays into the myth of what kind of entrepreneurial activity really grows an economy.  This is a bill that plays well in Silicon Valley, but probably will have little or no impact on Main Street.  Kassar argues:

In my opinion, the last thing these main street entrepreneurs need is crowdfunding (passed in the Jobs Act today). The first thing an entrepreneur should do is try to figure out how to execute their business model without selling off shares to investors. After all, the investors never go away in their company.

We should be encouraging our entrepreneurs to bootstrap their ventures. We should be doing everything in our power to open up lines of credit and loans at reasonable prices to small business owners. We should be doubling down on efforts like SCORE and / or the SBDC’s to provide mentorship.

And we need to leave more money in the pockets of the consumers who do have jobs and in the bank accounts of the small business owners struggling to sustain their businesses through this prolonged recession.  Government is never an efficient nor an effective middle man for economic growth.  Let’s keep more of the money people are earning in their wallets so they can begin to spend more of it on Main Street.

Keeping Growth Going in Slowing Economy

Rhonda Abrams
believes that small businesses should keep trying to grow even though
the economy is slowing. She says this is exactly what has happened in
past recessions:

In previous recessions, one of the things I’d observe is
that many small businesses actually can grow by taking advantage of
opportunities, such as weakened competition and big company cutbacks.

Small business owners’ attitudes seem to back this up. A new survey
from Intuit, which she cites in her column, finds that growth is on the
mind of most entrepreneurs. From the Intuit survey:

In a considerable showing of solidarity, nine out of 10
U.S. small business owners reported seeing opportunities for their
businesses in the current recession, and more than 75 percent expect
growth. To make this growth a reality, small business owners say
they’ll rely on their experience and passion; nearly two-thirds have
survived previous downturns. And to recession-proof their businesses,
respondents plan to put their customers first, with 63 percent naming
customer retention as their top priority, followed by focusing on their
finances.

Abrams offers several ideas to help small businesses grow during the current downturn. You can see them here.

I add to her suggestions my recipe for success in the face of bad economic times — strengthen your cash flow.

– Reduce debt

– Bootstrap more than ever with a focus on becoming more efficient
and productive — squeeze more out of your current staff, equipment and
space before investing in adding more resources

– Focus all of your marketing on growing high margin transactions
and the most profitable parts of your business — your focus should be
on growing the bottom line, not on growing sales.