Some new entrepreneurs give the name of their new business almost no thought. Others agonize over the best name to capture the true essence of their business. I always tended to fall into the latter category. With one new start up we brainstormed and debated for weeks over the best name for our new program. But then, it often takes my family days to even come up with the a name for a new dog.
The Wall Street Journal offers several factors to think about when picking a name.
There’s so much riding on a company’s name. It has to stand out, and be easy to remember and look up. And the pitfalls are many…. [A] bad name can fail to engage customers, or become outdated as the company grows and adds products and services.
Some of their tips:
- Be unique
- Don’t be obscure
- Don’t be mundane
- Make sure it hasn’t been used and is open as a domain name
- And test it out on objective outsiders