Our favorite coffee-shop-to-be continues to have challenges in their start-up. Jason offers the lessons he has learned thus far in this post. It seems that every developer dreams of having a Starbucks in their building, which makes getting a fair lease difficult, at best, for small businesses like Jason's.
The key virtue for a start-up entrepreneur is courage.
Courage to stick to your vision.
Courage to be true to your word and to your principles.
Courage to do the right thing, even if it takes you down a more difficult path.
Jason is showing us true courage in his start-up efforts. No matter what the end, he is already a success.
