During start-up, entrepreneurs are desperate to make a sale. Revenues are needed to generate cash flow and affirm that the new company’s business model actually meets a need in the market.
Entrepreneurs will take just about any customer willing to do business with their new company, including those who really don’t fit with their business model. After all, a sale is a sale, and cash is cash! Continue reading When it is Time to Fire a Customer
It began as unlikely partnership in the fall of 2010. Jonathan was a sophomore Entrepreneurship major at Belmont University. James was a senior Marketing major at Lipscomb University. Both students were members of the tennis teams of the two arch rival universities, which at that time were still in the same conference.
But, Jonathan and James shared a common idea to start an online grocery store for college students. The idea was to provide college students a convenient and affordable alternative to on-campus convenience stores. They would sell snacks directly to college students and also to their parents bundled up in care packages.
Jonathan and James also have one other thing in common – they are brothers. Continue reading Sweet Success
There is a lot of conversation surrounding what the term entrepreneurship really means. Too often today entrepreneurship has become a word that is used to describe a lack of planning or impulsive decision making by managers, or worse is used as a term to protect one’s own nest (as in, “leave me alone, I’m being entrepreneurial”).
