We have been following Jason as he prepares to open his coffee shop in Bozeman, Montana. Today he ponders the competition he will be facing in the market.
I think there are answers to the question of competition. I think it is healthy. It keeps us on our toes and makes us be unique and different. Yes, we all want to make money and stay opened but I think there is room for that in this market in Bozeman.
Jason offers an important perspective on entering a competitive market. Rather than dismiss or even ignore your competition, you need to look at your competitors honestly and then take them on with a clear vision of what will make your business successful.
