Dr Jeff Cornwall

Global Expansion Leads to New Product Ideas

ENTREPRENEURIAL PROFILE: Wood Stone Ovens

Wood Stone Ovens, based in Bellingham, Washington, sells its restaurant cooking equipment to customers in more than 75 countries.

The company realized an unexpected benefit from its international sales activities.  As its sales team traveled to meet with customers around the globe, they came back with many new product ideas.

Exports account for 25 percent of Wood Stone Ovens annual revenues.[i]



[i] “Our Company,” Wood Stone Ovens, n.d., http://woodstone-corp.com/about/our-company; “Wood Stone Ovens,” Export Washingon, 2012, www.exportwashington.com/why-export/success-stories/Wood-Stone-Ovens/Pages/default.aspx.

Category: Uncategorized