Over the past couple of decades we have seen a steady increase in the number of women becoming entrepreneurs. At Belmont University, for example, 45 percent of students studying entrepreneurship are women.
Across the country, women now make up more than 40 percent of all entrepreneurs as well.
While the number of women choosing an entrepreneurial career path is approaching that of their male counterparts, the factors that motivate or drive female entrepreneurs are often quite different.
Erin Albert, who is both an entrepreneur and a teacher of entrepreneurs, explores the question of what motivates female entrepreneurs in her newly published book, Single. Women. Entrepreneurs.
“Women, especially Generations X and Y, want to make their business and personal lives and aspirations work more in harmony,” Albert said. Because of this, they choose to limit the size of their businesses and not pursue outside funding from investors or loans to fuel more growth.
This approach to entrepreneurship is referred to as pursuing “a lifestyle business.”
However, every business should be viewed as a lifestyle business. If you choose a business deliberately based on your goals, aspirations and values, you can create a business that is an intentional reflection of the lifestyle you’d like to live.
Albert’s research suggests that this is exactly what a growing number of women are choosing to do.
Many female entrepreneurs — and, in fact, a growing number of young male entrepreneurs — deliberately limit the growth of their businesses to allow themselves time to pursue interests beyond the office. They want to spend time with their family, church or in their community, or pursue other personal interests such as hobbies or travel.
For example, a former Belmont student I’m familiar with started a business that had potential for significant growth. She easily could have added employees and moved into other markets.
But she had no interest in expanding beyond the scope of a business that she could take care of by herself. She didn’t ever want to add employees or face the complexities that arise when an owner expands payroll. Success to her was meeting her basic lifestyle needs through the income she could generate while keeping her life a simple one.
Some entrepreneurs choose an entrepreneurial lifestyle of pursuing high growth and chasing after high returns. While high-growth ventures offer the potential of more income and wealth, this choice comes with its own lifestyle choices. The owners’ families will likely see much less of them, and any other outside interests will certainly take a back seat.
The key thing is to recognize that every business you start will have an effect on your lifestyle. Be honest with yourself. Know what lifestyle you truly want, and then engineer that lifestyle into the business model you pursue.

Shazi Visram, co-founder of the organic baby food company HAPPYBABY, is one female entrepreneur I’m particularly impressed with these days. You’ve probably seen her in the American Express ad that’s been running nationally since November.
Why is it that only when it comes to women do you read terms like “lifestyle businesses”? Rarely do you see that about men who run their own businesses. I appreciate the digging to sort out differences among men and women in entrepreneurship, but highlighting terms that are akin to “vacation experience” or “relaxed businesspeople” sends the wrong message.
And let’s be honest. Women (and men) choose these “lifestyle businesses” because they are often running two businesses at once — raising their kids and making profits via a legal entity. It’s the terminology that needs to change, not the type of business one runs.
Jeff,
What a great commentary. It is true – we all “choose” our lifestyle based on how we run our businesses. There have been so many articles written lately about why women don’t achieve as much “success” as men, but I guess we each have our own definition of “success”.! Lifestyle Business…thanks!
Very excellent article and couldn’t agree more. We could have easily expanded our business over the last 6 years.
You wrote: “But she had no interest in expanding beyond the scope of a business that she could take care of by herself. She didn’t ever want to add employees or face the complexities that arise when an owner expands payroll. Success to her was meeting her basic lifestyle needs through the income she could generate while keeping her life a simple one.”
This is exactly why we chose to run our business. We get more orders but nothing we can’t handle.
When I launched my training/coaching biz 11 years ago, I decided to keep it manageable so I could have a life to do other things than work 24/7. It’s not because I’m a woman–I’m a DINK–dual income no kids–it’s because I want a life.
It would seem that for gen x’ers and y’ers, male or female, more and more are exploring entrepreneurship to achieve a work/lifestyle balance.
Great points.
One thing to think about is that the term entrepreneur is very vague (see Steve Blank http://steveblank.com/2010/10/21/whos-an-entrepreneur-talk-with-the-kauffman-foundation/
I’d be interested in knowing how many women entrepreneurs are really 51% owners to help a business qualify for being minority owned.
My own observation is that many women entrepreneurs are also deciding to leave Corporate America to better balance their family and work lives.
What is not debatable is the huge increase in women becoming entrepreneurs, which is good thing all around.
Thanks for a great article that is very validating. I started this biz so that I could have more time to spend with my young family. It has been steadily increasing but I made the conscious decision to limit the expansion. As it grew I realized that if it became too big I would become a basket case and the whole raison d’etre for the business would be lost.
I like this article very much. As a young male entrepreneur, I would have to agree completely with success being defined in this way.
My aspirations are quite high for my business, but there is a line that won’t be crossed. I didn’t choose this lifestyle path to be controlled by an outside force like my own business.
With today’s technology and internet functions, I don’t fear my business over growing to a point in which I will be forced to work long hours or be required to give up subtleties in life. Outsourcing a system that doesn’t require you is a current gold mine for business owners. It takes less workers to reach more people.
The majority of my business deals with digital products though, so that has quite an effect as well.
Interesting read! We were just talking about women entrepreneurs in my design class the other day. In my design class of 15 students, 13 of us are girls. We had a discussion about starting our own business, and while both guys in the class would really like to start their own design business someday or freelance, none of the girls had even an interest in doing that. One of the guys in my class is already an entrepreneur. He has successfully started two businesses already and is working on his third. I guess he has “shiny object syndrome” as you would call it. Right now I have no desire to start my own business, but if I ever decide to start my own venture, growth would not be my goal. I would want to keep it small and work it around my lifestyle.