Several recent studies suggest that small business owners are hunkering down. As sales have declined, these entrepreneurs have cut expenses and shed debt to survive the Great Recession and to hopefully be able to thrive when that increasingly elusive recovery actually begins.
A new study release by Forbes Insights confirms the findings of previous reports.
One of the cautions about some of the previous studies is that the samples used in the studies may not be fully representative of all small businesses. Most of these are conducted among small business owners from membership or client lists.
This study is based on a comprehensive survey of 1.777 small businesses conducted by
Forbes Insights in October 2010. All businesses in the survey had 250
or fewer employees, and representative samples of three segments–micro businesses, (less than 10 employees) small businesses
(10-49 employees), and medium-sized businesses (50-250 employees)–were
targeted. Geographically, respondents were from six international
markets: Canada, China, Italy, Singapore, South Africa, and the U.K.
Results from this study reports that small businesses have been turning inward, looking to put their financial houses in order to help ensure they are well positioned to take advantage of economic recovery once it occurs.
Many have tried to reduce their risk by cutting debt and avoiding taking on any new debt. These business owners understand that they need to rebuild their liquidity before they are able to embark on their growth plans. More than ever — Cash is King.
Many business owners in this study are concerned about another downturn. However, as in other studies, these are the business owners who have survived the first two years of the recession so they have at least a glimmer of hope that the worst of the recession has passed, and that their current actions will put them on the road to future growth and success.
Separate reports are available detailing key findings from each of the six countries sampled in this study.
So those who have survived have adjusted to their new normal and are finding ways to hang in their until good times return.
Sadly, none of these studies find that entrepreneurs are poised and ready to expand. None of them seem prepared to step forward and add fuel to an economic recovery. That is a concern, since it has been small business who have led us out of almost every past recession.

You are painting a pretty grim picture for entrepreneurs, but I guess this is how many people see things. People in the small business sector should of seen this coming a decade or so ago! Does not hurt to save up for a rainy day / year!
That rings true for us.
We have reduced our number of employees from 13 down to 6. It was grim, but we didn’t have any other options because that’s what our revenue supports now.
We’ve also gotten cautious with inventory, and are keeping our line of credit as close to zero as possible.
Our biggest problem is lack of sales. It will take us years to get back to where we were in 2008. It takes 100 percent growth to get you back from a 50 percent decline! I’m foreseeing a flat 2011 at best.
We’re just happy to be in a good position to ride it through. Never mind growth right now, although I’d love to see some again.
Rings true to me. Except taxes are bad but the changing regulations are worse – OK today, violating tomorrow. We’re hoping to hold on into 2012 and see if we get a less invasive government. If not we’re likely to close up shop and invest elsewhere.
Good Study report for small business…..