Twittering Your Way to Success

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Independent Street offers yet another example of the creative applications people are finding for social media:

400 customers each night. A wait of sometimes two hours.

For a taco?

Yes, this is the frenzy that accompanies Korean taco trucks in the Los Angeles area. And the reason is the way it gets its word out. Starting last November, Kogi Korean BBQ-To-Go, the vendor that sells the $2 taco with spicy pork, chicken or tofu soaked in red chili vinaigrette and doused with kimchi, "capitalizes on emerging technology by sending out Twitter alerts so fans know where to find it at any given time."

I just love to see creative bootstrap marketing at work! 

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3 Comments

We opened our pet bakery in December. Online sales already account for at least 1/3rd of our monthly revenue. I just ran the Februrary numbers and I'd say Twitter was responsible for a good 80% of those sales. We don't do any PPC or SEO shenanigan's. Just good old fashioned interacting with our customers online and sponsoring other site's online contests. I've also experimented with viral/audience valuating promotions: http://bakersdog.com/shop/twitter

Looks like the birdie is working hard! I'll give it a try and see how the little birdie do the big job.

This shows the power of Twitter in helping to gain a loyal following of one's brand. Examples like this are great to show to young entrepreneurs at http://www.under30ceo.com/. Thanks for the post Jeff, keep up the outstanding work.

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This page contains a single entry by Jeff Cornwall published on March 2, 2009 11:08 AM.

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