MySpace today officially announced the domestic beta launch of 'MySpace MyAds', the new advertising platform designed to for individuals and small businesses to create relevant, targeted promotional business campaigns within the MySpace social media environment. MySpace MyAds is a do-it-yourself advertising platform that allows users to create customized banner ads, target to specific audiences using MySpace's "HyperTargeting" technology, and analyze ad campaign performance tracked throughout the MySpace ecosystem. MySpace says the cost of these ads will run from $25 to $10,000.
Many of the entrepreneurs we work with have found MySpace to be a good means for bootstrap advertising. It will be interesting to see if this new program offers enough value added to actually pay for social media ads.
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