A Taste of the North

Having grown up in Wisconsin, one of the things I miss is Friday night fish fries (although my waste line does not miss the fried part).  

One of my former students from the University of St. Thomas, Jesse Ness, has an Internet business that sells freshwater fish such as walleye (my personal favorite), perch, blue gill, etc. 

 

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Now we former northerners can satisfy our hunger for these freshwater delicacies without having to brave the long cold winters and summer mosquitoes the size of small sparrows.

Walleye Direct is the name of his website.  You can get freshwater fish “shipped overnight to your doorstep” and cook it up with one of the many recipes available at the website.

This is a great example of a business that leverages the Internet to create a “virtual” niche in the market.