Viral Marketing

The ideablob.com team talked to one of our classes about viral marketing.

Just like "word of mouth", viral marketing doesn't just "happen." It is an intentional strategy. Viral marketing campaigns work, according to Ami Kassar from ideablob.com, because of two things.

First, you need a hook. People need a reason to spread the word about your business. With ideablob.com the main hook was the prize that people could win for the best idea. It is also a cool site to play with.

Second, you need to tap into the need that people have to connect with one another. For ideablob they found a way to help entrepreneurs connect with each other. Entrepreneurship can be quite a lonely pursuit.

Viral marketing never just happens -- it must be intentional and must resonate with your customers.