Success Rate Urban Myth Even Passed on by Academics

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My friend Rhonda Abrams blogged last week about an interview she heard with a professor from a "distinguished university" (that may have been the problem right there):

I recently heard a professor from a distinguished university say on the radio that 90 percent of new businesses fail.

To me, that's like hearing fingernails scraping on a blackboard. I've looked at statistics of business births and deaths closely, and I know of no credible study showing anything close to a 90 percent failure rate.

She is correct.

Credible studies show success rates five years out (the normal time line for such studies) to be around 50% +/- 5%. And as I've said many times, smaller studies of those who have gotten trained and educated in the process of starting and growing a business find success rates as high as 80-90%.

This urban myth is perpetuated by the histrionic media who loves find evidence of doom and gloom even when it isn't real, and by ignorant and uninformed "experts" who are too lazy to do the research needed to find out the truth.

(Thanks to John Russell for passing this along).

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6 Comments

Jeff,

Credible studies show success rates five years out (the normal time line for such studies) to be around 50% +/- 5%. And as I've said many times, smaller studies of those who have gotten trained and educated in the process of starting and growing a business find success rates as high as 80-90%....

If, as I suspect, the criteria for success is survival, then the 50% number will be an overly optimistic take, not accounting for the opportunity costs of forgone employment alternatives, the risks undertaken, and the long hours involved.

That said, whether the number is 50% or 90%, we are all better off because some are driven to take those risks.

Regards, Don

PS: Preview function doesn't work as it loses all text.

Great post! It's very irresponsible for media and academics for give the 90% failure stat without proof or qualification.

Can you provide links to the studies that show ~50%? I'd love to take a read.

Thanks for clarifying the statement. Entrepreneurs venture into business because of their drive to succeed. This kind of news (without any relevance) would only dampen their business drive.

Do you have anything more credible than «Credible studies»? Something I could use in an upcoming community event (where I want to try to convert geeks into enterpreneurs)?

Probably the most widely cited are studies by David Birch, the economist who left MIT to form his own research firm. Also, there are studies conducted by the SBA Office of Advocacy. All are pretty consistent in their findings.

Thank you.

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This page contains a single entry by Jeff Cornwall published on October 23, 2006 8:10 AM.

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