One of our MBA alums from here at Belmont, Charles Hagood, has set up a blog for his newest business venture Healthcare Performance Partners. It is a great example of how a blog can be used to keep connected with customers. Lean Healthcare Exchange is the name of the site. It offers a good model for those of you thinking about using blogging as a tool for your business.
Here are a few tips to help make sure an investment in time and money is worth it for your business:
- Provide meaningful and useful content. This cannot just be a billboard for your business. Blogs are best when they are forums for discussion.
- Keep it current. Take it from me, blogging on a regular basis can become a bit of a drag some days. But your readers are looking for regular new posts, so be ready to blog at least a couple of times a week if not daily.
- Make it look professional. Although there are cheaper ways to set up a blog, spend a little money to make it look good and function properly. People will not stay long nor come back to a cheap looking site.
- Keep up with maintenance. Spam is real, and you need to monitor and set up systems to keep in under control.
- Break a few rules. This is blogging, so it should be fun and a little more informal. Blogging is one big conversation.
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