Good advice for start-ups

No matter if you are a software start-up, trying to build a consulting business, or creating a service business of any kind, you should take a look at this posting at startupskills.com. For any business that is selling services or software, this article correctly argues that you need to remember that you are not selling your software or service, but rather a solution to a potential customer?s problem. Their problem is something tangible and real to them. Your software or services usually are not. Therefore, sell to what they understand and to what will move them to act: a solution to their problem.